Objective

Increase sales in commercial vending channel.

Solution

Create an online game with chance to win $1 million. To play you had to get the freshness code off the package.

Results

Sales grew from 12 million to 16 million units during the 9 month promotion period.

Objective

Switch Customers from receiving print statements to online statements and using other online banking services.

Strategy

Insert WebDecoder in statement and everyone wins a prize.

Results

Mailed to 80,000 of which 40,000 were potential candidates. 12,000 signed up for online services. Savings of over $600,000 to Bremer plus customer retention is statistically higher.

Objective:

New customer acquisition

Strategy:

Direct mail campaign using Traffic Tickets™ were mailed to 800,000 households surrounding 300 branches.

Results:

Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches. Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period.